Today at the NRF Retail Big Show, Salesforce announced the integration of Commerce Cloud with Facebook Dynamic Product Ads. Now, brands can leverage Commerce Cloud and Facebook in new ways to deliver relevant product information, and to drive conversion.
Customers increasingly use these touchpoints not just to collect information, but to actually buy products, which means that the shopping perspective has shifted almost entirely to consumers who shop – wherever they are – as part of the experience they are already having. They want each interaction to be great, and for all interactions to be coordinated into a single, unified experience. How can brands ensure that their customers, or or potential customers, are seeing the most relevant, in-the-moment product ads in their Facebook or Instagram feed?